Invest in How People Look – Never Goes Out of Style

2You know, I frankly don’t much care one whit what one does with one’s money so long as one does not do either of two things: Keep it hidden under a mattress or keep it dark inside a cryptocurrency. Putting aside those opposite extremes, I do believe in the idea of investment with a multiple bottom line as the end goal, and I do believe in the myriad of methods by which such profligate egalitarianism can be sustainably brought about.

So, take this solemn advice with as much credibility as you can give a random post on the Internet, and look into investing a portion of your active portfolio in stocks and equities involved in the beauty, cosmetics and cosmeceuticals industry.

To my mind, that’s where the smart money is. Cold, hard cosmetics.

This contention is backed up by earnest opinions and statistical analyses in all these recent articles, like Global Cosmetic Industry Magazine at gcimagazine.com/marketstrends/regions/northamerica/US-Beauty-Sector-Will-be-worth-90-Billion-by-2020-387002581.html and Franchise Help at franchisehelp.com/industry-reports/beauty-industry-analysis-2018-cost-trends and the Los Angeles Times, (in this article featuring Barry Beck) which references the NPD Group’s report at npd.com/wps/portal/npd/us/news/press-releases/2017/us-prestige-beauty-industry-adds-1-billion-in-sales-grows-6-percent-in-2016.

There’s green in all that rouge.

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